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This is your virtual pass to the 2018  Seller Velocity Conference!

The Seller Velocity Conference is for advanced sellers who want to take their business to the next level.

Check out this great lineup:


Amazon for Advanced Sellers- Effective Communication Strategies with Chris McCabe

Do you have the 3 most important SOP’s for protecting your Amazon business? How Amazon internal teams view your account can be the difference between a successful or a suspended account. I’ll show you how to stay on top of your account to be (and look like) the kind of seller Amazon wants. Once you have that under control, we’ll get into the way you communicate with those teams to protect your account.

Chris McCabe knows Amazon from the inside, out. He used to work for the company for many years evaluating seller account performance and enforcing Amazon’s policies. After leaving Amazon, he became a consultant and launched ecommerceChris where he teaches sellers how to think like Amazon, protect their accounts, and appeal listing restrictions and suspensions.


Driving Growth through Fulfillment Strategies with Jamin Arvig

Your fulfillment strategy is a critical driver of and is often not considered thoroughly enough. Is it best to use FBA, FBM, SFP, VFP, 3PL, or a combination of the above? We will discuss the considerations for your business, so you can make an informed decision. And, if you don’t know what the acronyms stand for, then this discussion will be even more valuable for you.

Jamin Arvig is a value-driven entrepreneur with a history of awards (inc 500, best place to work, etc) and a track record of growth (10 straight years doubling a business). Educated in engineering and law in MN and in business at Harvard Business School. Connect with Jamin at:


6-Figures to 8-Figures: Optimizing Your Private Label Business with Bernie Thompson

Amazon has enabled small companies to go global and build their own brands. But many private label businesses stall after a few successful products. What are the tricks to scaling your business on Amazon and off? Learn about the techniques of the largest, most successful private label sellers. Topics include how to use content marketing and advertising to multiply the visibility of your brand in Google and Amazon search, how to keep ownership and communication with customers you send to Amazon, and how to spin up the Amazon “flywheel” for each of your ASINs and your brand and keep it spinning.

Bernie Thompson runs an 8-figure private label business, founded the Amazon tools company Efficient Era, and is the author of the book Flywheels and Feedback Loops: A Guide to Success for Private Label Sellers.


Comply or Fight? The Tax Threat from the States with Paul Rafelson and Tim Nelson

State tax authorities have gone into hyper-aggressive enforcement mode against online merchants. States want merchants to collect in every state Amazon has a distribution center, but this is only the beginning. Collecting sales tax, in the state’s view, opens you up to other tax filing responsibilities such as income tax franchise tax, filing fees, even property tax in some states. The cost of complying all of these requirements in just 25 states could easily exceed $100,000 (USD). We expect states to continue to send audit letters, meaning the associated filing costs will increase. State governments hope that the Supreme Court case will pave the way to make more sellers comply regardless of physical presence. I’ll show you what you need to do.

Paul Rafelson is a tax attorney representing online merchants in tax and other business matters. Prior to advising online merchants, Paul spent over 12 years defending Fortune 100 companies in complex state tax litigation matters, spending most of his career as in-house tax counsel for Microsoft, Walmart and General Electric.


Legal Panel: How to Respond to Infringement Claims the Right Way with Vern Francissen and Casey Vaughn

IP issues are an increasing challenge for online merchants. The facts and process involved in IP infringement claims can be complex and daunting. Experienced counsel can help you assess the risks, navigate the landscape of e-commerce IP issues, and develop pragmatic business solutions. We will discuss practical issues to consider when responding to an infringement claim.

Casey Vaughn formed the Vaughn Law Group after spending six years as a litigation associate at Sullivan & Cromwell LLP, the storied New York law firm. Ms. Vaughn’s practice at S&C included general commercial litigation, investigations by numerous government agencies and exchanges, and specialized work in commodities, futures, and derivatives.

Vern Francissen is an IP attorney with over 20 years of experience in prosecuting, litigating and counseling in patent and trademark matters. Vern was lead patent counsel at Microsoft to the Chief Software Architect as well as the business groups for mice and keyboards, Surface, Hotmail and OneDrive.


Video Persuasion with Rick Cesari

Learn Powerful Insider Secrets using Direct Response Video Marketing to create more Sales.

Rick Cesari followed his passion for nutrition, building his first business Trillium Health Products to over $75 million in sales in only 4 years, while creating both The Juiceman and Breadman brands. A pioneer in direct response marketing he is responsible for helping build many iconic brands like Sonicare, The George Foreman Grill, OxiClean, Rug Doctor, Momentus Golf and GoPro Camera. He is the author of “Buy Now” and soon to be released, “Building Billion Dollar Brands.” and a sought after keynote speaker on brand building and video marketing.

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